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All TrainingsOverview of all four programs ProspectingFor SDR/BDR teams Discovery & DemoDiscovery, demo, closing UpsellExpansion revenue from CS Sales ManagementFor the leaders who coach
Sales Coaching Program
2026 BenchmarkHow your team compares to 140+ peers Gap AnalysisA scorecard of your team's gaps BlogNotes on B2B SaaS selling
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Sales Training

Every training starts with your reality. I analyze your calls, CRM, and KPIs before I build a single slide.

Four standalone programs, each tailor-made to the gaps I find inside your team. Remote or in person, groups of max 10 to 12 people, sessions of 2.5 hours.

Let's talk →
Programs

Choose the training that matches your team's biggest gap

Training 01

Prospecting

I train your reps to write outbound that earns replies, target accounts that actually fit, and build a rhythm that fills your pipeline week after week.

↑ More pipeline from better targeted outreach
Training 02

Discovery & Demo

From discovery to close. I train your reps to uncover real pain, ask about the buyer's vision, anchor value before pricing, and run calls that move deals forward.

↑ Higher win rates and shorter deal cycles
Training 03

Upsell

Your existing customers are your fastest path to revenue. I train reps to spot expansion signals, build commercial conversations into CS touchpoints, and grow accounts.

↑ More expansion revenue from existing accounts
Training 04

Sales Management

For the leaders who manage the reps. Build coaching rhythms, run pipeline reviews that drive action, set KPIs that change behaviour, and raise the bar across the team.

↑ A team that performs consistently
How I work

From first call to lasting change

Every engagement follows this process. It's how I make sure the training is built entirely around your team's reality.

01

First call

You reach out directly or we use the free Gap Analysis as the starting point. We discuss your read on the current situation, what the data shows, and whether a tailored program makes sense.

Kick offSituation assessmentScope definition
NDA

Confidentiality agreement

Before any recordings or internal materials are shared, we sign an NDA. Full openness from that point forward.

02

Analysis deep dive

I send a 20+ question questionnaire covering KPIs, scripts, tooling, and persona descriptions. I request a minimum of 6 call recordings, ideally 3 strong and 3 weak. I analyze everything before we meet for a 90 minute one on one where we clarify findings, define priorities, and identify stories for the training.

Questionnaire6+ call recordingsCRM reviewKPI analysis90 min deep dive
→

Tailoring

All findings get embedded into the training content. Real evidence from your team's recordings woven into every chapter. Use cases built specifically around your team's reality.

03

Training (SETUP method)

Remote or in person, sessions of 2.5 hours, groups of max 10 to 12 people. Every chapter follows the SETUP methodology.

S
Spot
Open with real evidence from the analysis. Participants see themselves.
E
Explain
Introduce theory and best practice for that specific topic.
T
Transform
Rework actual situations from the recordings. Apply the new approach live.
U
Use
Embed the skill through role play, homework, or exercises.
P
Put to action
Concrete commitments and language to use starting tomorrow.
04

Advanced support

After training, two paths forward. Coaching: homework reviews, repetition sessions, and deep dives to keep momentum. Or the full Sales Excellence Trajectory: individual baseline reviews, continuous training, and ongoing coaching to uplevel your entire team.

CoachingSales Excellence TrajectoryOngoing development
class="sefu-l">P
Put to action
Concrete commitments and language to use starting tomorrow. No fuzzy intentions.

Let's find what's holding your team back

Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap and how to close it.

Free Sales Team Gap Analysis → Let's talk
FAQ

Frequently asked questions

How do I know which training my team needs?
You don't need to guess. Start with a Free Sales Team Gap Analysis: send me one call from your top performer and one from a mediocre performer. I score them side by side and tell you exactly which training will close the highest impact gap. No commitment.
Can we combine multiple trainings?
Yes. Most teams I work with start with one training (usually Sales Call) and add a second after seeing the impact. Some choose the full Sales Excellence Trajectory which combines all four programs with continuous coaching. We'll discuss the right sequence in our first call.
How much preparation does this require from us?
On your side: a 20+ question questionnaire, 6 call recordings (3 strong, 3 weak), and a 90 minute deep dive with you. That's it. Everything else is on me. The prep typically takes a sales leader 2 to 3 hours total spread over a week.
Do you train in English, Dutch, or German?
All three. I run trainings across the Benelux and DACH region. Group composition decides the language: I default to English when there's a mix, Dutch or German when the entire group is from one region.
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