Prospecting is the single most under-trained skill in B2B SaaS — and the one with the fastest pipeline impact when fixed. I train your team to write outbound that earns replies, target accounts that actually fit, and build a rhythm that fills pipeline week after week.
Before the training, I review your team's actual data — calls, emails, pipeline, KPIs. Every topic below is adapted to the specific gaps I find. Click each to expand.
I train reps to lead with a sharp perspective on the buyer's problems, so messages feel like they were written by someone worth talking to. We move from product-pitching to point-of-view selling.
I help your team identify which problems hurt enough to trigger a buying decision and build a target list around that — not volume. Targeting becomes a function of urgency, not company size.
I rewrite your team's emails live, using your actual sequences. Subject lines, openers, CTAs — rebuilt around the buyer's real pain, not your product's features. Reps walk out with templates that have been pressure-tested in the room.
I help your team find the right volume, channel mix, and frequency to be noticed without losing relevance. We build sequences that respect the buyer while staying persistent enough to actually break through.
I train tone, structure, and mindset with live roleplays, gatekeeper handling, and objection responses that do not sound scripted. Reps build muscle in the room, not in front of a real prospect.
I crowdsource real objections from your team and build responses together, so reps leave with answers that are their own — not lines they will forget by next week. The team owns the playbook because they wrote it.
I help reps build a daily and weekly cadence that makes prospecting predictable, not something that happens when there is time. The behaviour change sticks because the rhythm makes it sustainable.
Across 1,400+ scored calls, the best-performing teams share one pattern: targeted outbound, specific messaging, relentless follow-up. The difference between 2% and 12% reply rates is almost never volume.
Teams consistently hit 2 to 3 times their previous outbound volume within weeks of the training.
Your team leaves with a working signal-based outbound motion, built and tested as part of the training itself.
Campaigns for new markets or segments are co-created and launched during the training, not after.
| Area | My approach | Typical training providers |
|---|---|---|
| Goal | Fix the specific bottlenecks holding your team back | Broad training that could be "press play" for any team |
| Methodology | Rooted in science, psychology, and behaviour change | Silver bullets, hacks, or volume-based formulas |
| Training design | Curriculum, exercises, and homework built around your team's real context | Standardised content with minimal adaptation |
| Audience fit | Built specifically for B2B SaaS and AI sales teams | Positioned for "all sales teams" regardless of context |
| Geography | Designed for European teams and their market realities | Mostly American techniques that often do not translate to Europe |
| Languages | German, Dutch, and English | English only |
| Scope | Holistic: management, coaching, process, and execution | Individual skill improvement only |
| Examples used | Your team's own calls, deals, and workflows | Generic examples and abstract best practices |
If you're a sole rep looking to sharpen your craft, that's admirable — and there are great open courses out there for you. My training philosophy considers the reality you're selling in (your company, your buyer, your data) as a whole. Best technique in the world won't carry you if you're operating in a misaligned environment. This training tackles both. So I only run it for teams within a single company.
Investment scales per team and duration. Day rate is independent of how many reps participate (up to the cap of 12). Minimum engagement is 2 days — one for preparation and tailoring based on your actual calls, one for delivery. Reach out for a tailored quote based on your team and goals.
Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap and how to close it.