Selling HR software is not selling developer tools. Selling to a plant manager is not selling to a CFO. I've trained and coached sales teams across nine B2B SaaS verticals in the Benelux and DACH, and every training starts with how your buyers actually buy.
No off-the-shelf curriculum. Before a single session gets designed, I look at how your team sells today.
I listen to your team's real calls and review pipeline, win rates and KPIs. That shows where deals stall in your market, not in a generic one.
Every exercise uses your buyers, your competitors and your product. Reps practise on the conversations they will have next week.
Follow-up sessions, call scorecards and manager coaching turn the training into how the team works, not a slide deck people forget.
Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap, specific to how your market buys.