TravelTech teams I have worked with
Travel runs on thin margins, local relationships and systems that have been in place for years. It is also an industry that loves a new edge. I co-founded Travelcircus, and I train TravelTech teams to sell into that mix.
An industry that is open to innovation, but only if it pays for itself quickly.
Hotels, tour operators and travel businesses run on low margins. A product has to clearly pay for itself, or it does not get bought.
Travel is happy to try new products that set it apart, even if the edge is short-term. That opens doors, but deals need to move quickly before the attention shifts.
Travel is local. You need boots on the ground and an understanding of how business is done in each market, in the local language, to get the ear of the owner or manager.
It is not always clear whether the owner, the management company or the brand decides, and new tools have to work with existing systems such as the PMS and channel manager.
Discovery that quantifies revenue and margin impact for the operator, and demos built on their own booking reality.
See the training →Prospecting playbooks per market and language, with outreach that reflects local ways of doing business.
See the training →Stakeholder mapping across owners, management companies and brands, so deals do not stall at the wrong level.
See the training →Account plans that expand from one property or region to the group.
See the training →No off-the-shelf curriculum. Before a single session gets designed, I look at how your team sells today.
I listen to your team's real calls and review pipeline, win rates and KPIs. That shows where deals stall in your market, not in a generic one.
Every exercise uses your buyers, your competitors and your product. Reps practise on the conversations they will have next week.
Follow-up sessions, call scorecards and manager coaching turn the training into how the team works, not a slide deck people forget.
Margins are thin, so the product has to pay for itself clearly. Decision makers can be the owner, the management company or the brand, and new tools must work with existing systems.
Usually, yes. Travel is a local business, and buyers respond to people who understand their market and speak their language. Remote outreach works best when it reflects those local habits.
By moving fast once there is interest: short pilots, clear success criteria and a decision date. Interest in a new edge fades quickly if the sales process drags.
Yes. I train in English, German and Dutch, remote or on-site, for teams across the Netherlands, Belgium, Germany, Austria and Switzerland. English sales terminology stays in place, so the frameworks work across mixed teams.
Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap, specific to how your market buys.