Business Software & Sales Tech teams I have worked with
When you sell CRM, sales tech or business software, your buyer watches how you sell. Your discovery, your demo and your follow-up are part of the product evaluation. I train these teams to sell the way their product promises.
A competitive market where the sales process itself is on trial.
Your product touches pipeline, cash or deal flow. Buyers expect visible results quickly, and the value story has to connect to revenue from the first call.
Buyers judge a CRM or sales tool by the way its own reps sell. A weak discovery call tells them the product will not help their team either.
Like MarTech, most categories have strong competitors and relatively low switching costs. Reps need sharp differentiation and confident competitive handling.
Many of these products land with one team. Growth comes from expanding seats, modules and use cases, which makes customer success a commercial function.
Discovery and demos that show the buyer what great selling looks like, because they are watching.
See the training →Competitive discovery, differentiation and value tied to revenue, not to feature comparisons.
See the training →Expansion signals, proactive renewals and upsell conversations that feel like help, not a pitch.
See the training →For scale-ups: structure, hiring profiles and a coaching rhythm that makes the playbook stick.
See the training →
"Nils listened to our struggles, designed a custom program with a direct impact on our approach to customer communication, and helped us make a mindset switch that led to a much closer partnership with our customers."
No off-the-shelf curriculum. Before a single session gets designed, I look at how your team sells today.
I listen to your team's real calls and review pipeline, win rates and KPIs. That shows where deals stall in your market, not in a generic one.
Every exercise uses your buyers, your competitors and your product. Reps practise on the conversations they will have next week.
Follow-up sessions, call scorecards and manager coaching turn the training into how the team works, not a slide deck people forget.
Because buyers use it as a preview of the product. If your reps run a sloppy discovery, buyers assume your sales tool will not fix theirs. The sales process becomes part of the brand.
Through expansion: more seats, modules and use cases. That requires customer success and account managers who spot expansion signals and lead the conversation, not just answer tickets.
By building value in discovery, practising competitive conversations on real calls and anchoring the business case in revenue, so the final decision is not a feature comparison.
Yes. I train in English, German and Dutch, remote or on-site, for teams across the Netherlands, Belgium, Germany, Austria and Switzerland. English sales terminology stays in place, so the frameworks work across mixed teams.
Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap, specific to how your market buys.