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Free Rep Gap Analysis →
Sales Training

Every training starts with your reality. I analyze your calls, CRM, and KPIs before I build a single slide.

Four standalone programs, each tailor-made to the gaps I find inside your team. Remote or in person, groups of max 10 to 12 people, sessions of 2.5 hours.

Book a training →
Programs

Choose the training that matches your team's biggest gap

Training 01

Prospecting

I train your reps to write outbound that earns replies, target accounts that actually fit, and build a rhythm that fills your pipeline week after week.

↑ More pipeline from better targeted outreach
Training 02

Sales Call

From discovery to close. I train your reps to uncover real pain, ask about the buyer's vision, anchor value before pricing, and run calls that move deals forward.

↑ Higher win rates and shorter deal cycles
Training 03

Upsell

Your existing customers are your fastest path to revenue. I train reps to spot expansion signals, build commercial conversations into CS touchpoints, and grow accounts.

↑ More expansion revenue from existing accounts
Training 04

Sales Management

For the leaders who manage the reps. Build coaching rhythms, run pipeline reviews that drive action, set KPIs that change behaviour, and raise the bar across the team.

↑ A team that performs consistently
The SETUP Method

How every training session is structured

Each topic in the training follows five steps. This is how I make sure the training lands in practice and doesn't end as forgotten slides.

S
Spot
Open with real evidence from the analysis. Participants see themselves in the material.
E
Explain
Introduce theory and best practice, anchored in what they just saw.
T
Transform
Rework actual situations from the recordings. Apply the new approach live in the session.
U
Use
Homework: apply what was learned on real deals. I review the output before the next session.
P
Put to action
Concrete commitments and language to use starting tomorrow. No fuzzy intentions.

Let's find what's holding your team back

Send me one call from your top rep and one from a mediocre performer. I'll show you the exact gap and how to close it.

Free Rep Gap Analysis → Book a training
FAQ

Frequently asked questions

How do I know which training my team needs?
You don't need to guess. Start with a Free Rep Gap Analysis: send me one call from your top performer and one from a mediocre performer. I score them side by side and tell you exactly which training will close the highest impact gap. No commitment.
Can we combine multiple trainings?
Yes. Most teams I work with start with one training (usually Sales Call) and add a second after seeing the impact. Some choose the full Sales Excellence Trajectory which combines all four programs with continuous coaching. We'll discuss the right sequence in our first call.
What does a training day actually look like?
Sessions are 2.5 hours, max 10 to 12 people, remote or in person. Every chapter follows the SETUP method: open with real evidence from your team's recordings, explain the theory, fix actual situations live, then assign homework that gets reviewed before the next session. No generic slides, no role play with strangers.
How much preparation does this require from us?
On your side: a 20+ question questionnaire, 6 call recordings (3 strong, 3 weak), and a 90 minute deep dive with you. That's it. Everything else is on me. The prep typically takes a sales leader 2 to 3 hours total spread over a week.
Do you train in English, Dutch, or German?
All three. I run trainings across the Benelux and DACH region. Group composition decides the language: I default to English when there's a mix, Dutch or German when the entire group is from one region.
Is the SLIM subsidy applicable?
For Dutch SME clients, yes. SLIM can cover up to 60 percent of training costs. The application periods are March and September. I'll help you scope the application if it applies. For DACH clients there are local equivalents we can explore.