Turning around a Dutch sales team that was 50% below target, six months running

The challenge

Honeypot, a Berlin-based recruitment marketplace also active in the Netherlands and Austria, had a Dutch sales team stuck 50% below target for six consecutive months. Morale was sliding. Pipeline quality was sliding. The team's position in the market was genuinely at risk.

The solution

• Ran a full performance review, auditing sales rules, workflows, and CRM usage to find where things actually broke down
• Introduced new discovery frameworks and tailored training to raise sales effectiveness where the review pointed
• Stepped into interim management, leading the team hands-on to ensure consistent execution and accountability

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