Building Trengo's sales organization from the ground up, on the way to a $36M Series A

The challenge

Fresh off a €2M seed round from Peak Capital, Trengo needed to professionalize its go-to-market fast. No structured sales process. No consistent KPIs. No defined sales organization. The young sales team had real potential, but no framework, management structure, or shared best practices to build on.

The solution

• Analyzed the current situation and streamlined the core sales process
• Implemented a CRM structure, set KPIs, and built a sales management framework from scratch
• Hired 3 Account Executives and, later, a new CCO alongside Trengo's leadership
• Trained and coached the team on best practices to create a shared foundation for skill development
• Restructured the sales org into SDRs, Account Executives, and an Account Manager function
• Worked closely with product to sharpen product-market fit and align go-to-market efforts

In their words

"Nils trained and coached our young Sales team professionally in under four months, helping them grow into true Sales professionals by establishing best practices, supporting recruitment of new team members and a CCO, and laying the foundation for long-term growth."

Igo Trampe, Co-founder, Trengo

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